About Alex

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About Me

I’m Alexandra, a Marketing Director focused on building clarity, structure, and momentum through thoughtful strategy and execution. My work lives at the intersection of marketing, systems, and long-term growth.

I spend my career building brands, content ecosystems, and operational frameworks that help ideas take shape and move forward. I care deeply about alignment, no unnecessary noise, and about creating marketing that supports the business behind it.

My approach is practical and grounded. I focus on clear thinking, strong foundations, and consistent action, so effort leads somewhere sustainable rather than feeling scattered or reactive.

At the core of everything I do is a simple belief: meaningful progress comes from clarity and intention. With the right structure in place, growth becomes steadier, calmer, and more durable.

MARKETING STRATEGY & LEADERSHIP

I bring a considered, systems-oriented approach to marketing built on years of hands-on experience.

With over 15 years of experience across marketing strategy, operations, and execution, my focus is on creating clarity, structure, and direction. I work to ensure marketing efforts are intentional, aligned with business goals, and supported by systems that make informed decision-making possible.

My background spans brand, digital marketing, content, funnels, and operations, which allows me to lead with both strategic perspective and practical understanding. This foundation supports thoughtful prioritization, effective oversight, and marketing systems designed to scale and evolve over time.

Certifications

  • Graphic Design Academy - Lindsay Marsh
  • High-End Design with Cathy Olson
  • Hootsuite Certification
  • Later - Level II Certification
  • Foundations of UX Design (Google)
  • Showit Designer Certified

Graphic Design

Copywriting

Media

Web Design

  • Copywriting for Creatives
  • Primed to Launch - Ashlyn Carter
  • The Copy Cure with Marie Forleo & Laura Belgray
  • Copywriting with Alan Sharpe
  • Social Media Copywriting Masterclass
CopyHackers
  • Master of Brand Voice
  • Analytics for Copywriters
  • 10x Funnels
  • 10x Emails
  • 10x Facebook Ads
  • 10x Sales Pages
  • 10x Landing Pages
  • 10x Web Copy

Funnels

  • HelloFunnels Pro
  • Russell Brunson Courses
  • Kajabi University
  • Video Strategy Academy - Trena Little
  • Videos Vault - Elise Darma
  • Instagram Reels with Natasha Samuel
  • TikTok for Creatives

Business Management/ Operations

  • Currently pursuing MBA at OSU

  • Project Manager Certification
  • Asana Ambassador
  • ClickUp
  • Quickbook Pro Adviser
  • B School - Marie Forleo

Online Course Creation

Content Marketing

  • Content Lab - Jenna Kutcher
  • Podcast Lab - Jenna Kutcher
  • Digital Course Academy - Amy Porterfield

Email Marketing

  • List to Launch Lab
  • Flodesk Certified
  • Mailchimp Certified

Social Media Marketing

  • Instagram Lab - Jenna Kutcher
  • Pinterest Lab - Jenna Kutcher
  • Hootsuite Level II
  • Later - Level II
  • Social Media Marketing Certification II (Hubspot)

Digital Marketing

  • IAB Digital Marketing and Media Foundations
  • Inbound Marketing - Hubspot
  • Amazon Ads Foundations

Branding

  • Branding Masterclass - Lindsay Marsh
  • Brand Identity Design

SEO

SemRush
  • Technical SEO and AI Search Essentials with Semrush
  • Semrush Platform

Analytics

  • Google Analytics Certification

Each week, I break down marketing strategy, structure, and decision-making from a business-first perspective.

The focus is on clarity, performance, and building marketing systems that support growth at scale.

You’ll also receive updates on new projects and writing.

Instagram

Find me on IG!

@alexandrabwyemarketing