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I’m Alexandra, a Marketing Director focused on building clarity, structure, and momentum through thoughtful strategy and execution. My work lives at the intersection of marketing, systems, and long-term growth.
I spend my career building brands, content ecosystems, and operational frameworks that help ideas take shape and move forward. I care deeply about alignment, no unnecessary noise, and about creating marketing that supports the business behind it.
My approach is practical and grounded. I focus on clear thinking, strong foundations, and consistent action, so effort leads somewhere sustainable rather than feeling scattered or reactive.
At the core of everything I do is a simple belief: meaningful progress comes from clarity and intention. With the right structure in place, growth becomes steadier, calmer, and more durable.
MARKETING STRATEGY & LEADERSHIP
With over 15 years of experience across marketing strategy, operations, and execution, my focus is on creating clarity, structure, and direction. I work to ensure marketing efforts are intentional, aligned with business goals, and supported by systems that make informed decision-making possible.
My background spans brand, digital marketing, content, funnels, and operations, which allows me to lead with both strategic perspective and practical understanding. This foundation supports thoughtful prioritization, effective oversight, and marketing systems designed to scale and evolve over time.
Certifications
Each week, I break down marketing strategy, structure, and decision-making from a business-first perspective.
The focus is on clarity, performance, and building marketing systems that support growth at scale.
You’ll also receive updates on new projects and writing.